Economy Category

Cécile Demailly provided me the white paper
she has written for at&t about business impacts of social networks. It’s excellent, cristal clear and very interesting to read.
I’ve asked her why to speak about “social network” instead of the more generic expressions “social media” or “social tools”. She answering me that they decided to with at&t because [...]

Excellent interview of Guy Kawasaki by Robert Scoble. Guy is former Apple evangelist, then VC (Garage Venture) et evangelist of the tech evangelist… He is a incredible marketer guy, a showman (he makes wonderful lectures) and he just published a new book, “Reality Check” about social media. He’s speaking about all the topics of the [...]