Kimind Consulting » Economy http://www.kimind.com Enterprise 2.0 Strategic Consulting and Web 2.0 Services Fri, 13 Jan 2012 00:54:20 +0000 en hourly 1 http://wordpress.org/?v=3.1 The Business Impacts of Social Networking http://www.kimind.com/2008/12/12/the-business-impacts-of-social-networking/ http://www.kimind.com/2008/12/12/the-business-impacts-of-social-networking/#comments Fri, 12 Dec 2008 12:35:55 +0000 Miguel Membrado http://www.kimind.com/2008/12/12/the-business-impacts-of-social-networking/ Cécile Demailly provided me the white paper
she has written for at&t about business impacts of social networks. It’s excellent, cristal clear and very interesting to read.

I’ve asked her why to speak about “social network” instead of the more generic expressions “social media” or “social tools”. She answering me that they decided to with at&t because targeted people understands better what is it when using “social networking” even when we speak about wikis and blogs.

Will it be the new expression to use for all of our social tools?

You can download the white paper directly from the at&t page.

]]> http://www.kimind.com/2008/12/12/the-business-impacts-of-social-networking/feed/ 0 Guy Kawasaki interviewed by Robert Scoble http://www.kimind.com/2008/12/12/guy-kawasaki-interviewed-by-robert-scoble/ http://www.kimind.com/2008/12/12/guy-kawasaki-interviewed-by-robert-scoble/#comments Fri, 12 Dec 2008 10:58:49 +0000 Miguel Membrado http://www.kimind.com/2008/12/12/guy-kawasaki-interviewed-by-robert-scoble/ Excellent interview of Guy Kawasaki by Robert Scoble. Guy is former Apple evangelist, then VC (Garage Venture) et evangelist of the tech evangelist… He is a incredible marketer guy, a showman (he makes wonderful lectures) and he just published a new book, “Reality Check” about social media. He’s speaking about all the topics of the day, and saying that Twitter is so powerful than TV for marketing (“Twitter is a weapon”) but free :-) Enjoy!

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