OUTLINE

Miguel Membrado

Founder & CEO
membrado@kimind.com

23 août 2007

Miguel Membrado

Serial entrepreneur & Consultant
ErgoSum in 1989 (Paris)

Search Engine & Document Image Processing Software

Mayetic in 1996 (Paris)

Collaborative Workspaces, #2 worldwide on the Internet
250,000 users, 45,000 workspaces, 100 countries, 14,000 organizations

Netcipia in 2006 (Palo Alto)

Participative Business Ecosystem (free wiki-blogs)
Online Content Monetization

Kimind Consulting in 2007 (Paris/London)

Web 2.0 & Enterprise 2.0 Consulting & Services

Kimind Consulting

Entreprise 2.0

Consulting & Services to large companies
Enterprise blogging, participative project management, radical transparency, new participative customers relations, unleashing innovation and competitivity, agile management, …

Web 2.0

Consulting, Services & Coaching to startups
Online identity & reputation, blogosphere influence, participative strategies, Web 2.0 business plans & business models, start-up management, …

3 revolutions since 2000

Globalization 3.0
Web 2.0
Radical Transparency

Globalization 3.0

Empowers individuals
The World is Flat (Thomas Friedman)
Empowers individuals
10 forces inTowards Enterprise 2.0cluding :

Connectivity
Workflow
Uploading & communities
Offshoring
In-forming
The Steroïds (Digital, Personal, Mobile, Virtual)

…
Web 2.0

Unleash People Interaction
3 dimensions of Web 2.0

Social

People centric
User Generated Content
Participation

Business

the web as a platform
For working and exchanging

Technological

Ajax, Web Services, Widgets, Mashups, …

The long tail

The long tail – derivatives
A political long tail? 

Blogging

Blogging
Blogging – figures

User Generated Content

YouTube
FlickR
Del.icio.us
Wikipedia
Oh My News

Social Networking

LinkedIn

THE professional network

MySpace

100 million users in 2 years

FaceBook

THE phenomenon
100,000 new users/day
50% daily active users!!
Viral marketing engine

NING

To create its own social network

+ 746 other startups…

And…

3D collaborative worlds
Recommandation websites
Participative e-commerce websites
Customizable home pages
Job 2.0
P2P banking
Etc…

Web 2.0 has induced new usages

Information production
Participation, interaction, communication
Mass collaboration
Private life sharing
Seeking the truth
Relationship
Content aggregation
Collective intelligence emerges by links and knowledge accumulation

Web 2.0 has induced new rules

Continuous experimentation
Direct discussion with the market
Global business with small teams
Not so much capital
New management style
…

Radical Transparency

The naked company
Before = Secret as a value
After = Transparency as a value

Reverse the relation to the information

« Ideas don’t have worth, execution is everything »

Strong examples

GoldCorps Inc.

Gold maps publicy published

SAP

Partner Business Ecosystem fully transparent

Microsoft

4,000 public blogs

Redfin

Management difficulties publicly revealed

Secret is dead

Everything will be known one day
Faster and faster
Global memory
Google is no more a search engine, it is a reputation engine
Online identity & reputation
Crisis management
Truth

Impacts

Professional Life
Private life
Political life (democracy 2.0)
Associative life
…

Towards the Entreprise 2.0

From Collaboration to Participation?
4 steps

The end of files/e-mails era
Participation vs Collaboration
Forget the control
Integrate clients, partners and subcontractors

The end of files/e-mails era

Replace files by
Online content production (Google Apps, Wikis, Blogs, etc…)
Acting online
Collaborating online
Replace e-mail collaboration by
One « container » by project (a wiki)
Capitalize ALL the information
E-mail retrieve it alert or input mechanism status
Persistant Instant Messaging

Participation vs Collaboration

Collaboration is to difficult!
Participation is easy 
Enterprise blogging
Inside or outside communication
Project blogging
Communities of practice
1 project = (at least) 1 wiki
Participative watching and bookmarking
80% participation – 20% collaboration
Self-service audios and videos repositories

Forget the control

Knowledge emerges by itself
Information sharing
Flat hierarchies
Non-structured information
Awareness
Autonomy
Open discussions
Mobility
Mindshift
…

Integrate customers, partners and subcontractors

Radical transparency
Documentations
Wikis
Blogging
Communities
Open discussions

…

Benefits

Innovation
Competitivity
Collective Intelligence
Collective efficiency
Employee loyalty
Customer loyalty
Talent magnet

Conclusion

A new era thanks to techno / social / business convergence
Mandatory usage to understand
We are in the momentum
Transparency / Participation / Collaboration
Continuous experimentation